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Are you “minding the gap”?
Marketing should be a catalyst for growth and best serves the brand, its leadership, and its employees, when it creates engagements and positive experiences for customers deliberately, purposefully and intentionally. Marketers face three main challenges – gaps – in completing that task: the Market Gap, the Organizational Gap and the Agency Gap. Boards and the C-Suite should be aware of these gaps. After all, marketing challenges are inherently their challenges too. Join the Bonar Institute’s David Cliche and John Barker as David discusses how you can bridge these gaps and align them for success.
