Organizations must create an organizational definition of innovation to benchmark efforts over time. The Bonar Institute can help organizations arrive at that definition. For one organization in a mature market, innovation might mean entering an adjacent market (a non-disruptive innovation), whereas a start-up might focus on disruptive innovation using Lean Start-up techniques. The Bonar Institute will help leaders align innovation efforts to the organization's mission, visions, values, strategy, and risk profile. Some organizations might need to rethink their mission, values, strategy, vision, and risk profile in light of COVID-19.